Product descriptions, written for the whole catalog.

Writing one good product description takes ten minutes. Writing eight hundred takes a month, and the last two hundred never read like the first. Teams cut corners: pasted supplier copy, descriptions that repeat the title, half the catalog with no description at all.

Our product description writing service is built for catalog scale, where consistency is the hard part.

What you get

• A description for every product in scope, in your agreed brand voice
• A consistent structure per category: opening line, key features, specifications, care or use notes
• SEO titles and meta descriptions written to the lengths search engines display
• Specs presented as data (bullets or tables) rather than buried in prose
• Alt text suggestions where images are missing it
• A QA report listing missing facts, flagged claims and anything we would not publish without your sign-off

How it works

1. You send your catalog, any existing copy and examples of writing you like. We never ask for a password.
2. We send a fixed quote, a delivery schedule and a short brand voice guide to approve.
3. We draft a pilot batch of about ten products. You mark what to change.
4. The AI engine drafts the remainder from your specs and the updated guide; an editor reviews and rewrites every output.
5. You approve in a draft state or a file. We load the copy or hand it over.

The voice guide is the real product

Anyone can generate text. What separates a catalog that reads as one brand from one that reads as a pile of outputs is a clear guide that every description follows. Ours covers:

• Tone: warm and plain, or technical and exact, or playful
• Reading level and sentence length
• Words you always use, such as "handmade" or "recycled", and words you never use
• How you refer to the customer (you, or no pronoun)
• What every description must contain, and what it must never claim

Claims need extra care. We do not write "waterproof", "organic" or "clinically tested" unless your data says so. Regulated categories such as supplements and cosmetics carry compliance wording that must come from you; we will use what you supply and flag what is missing.

A worked example (illustrative)

The product below is invented, to show how the output changes. It is not a client result.

Input from a supplier sheet

SKU: WB-750-GRN | Steel bottle 750ml green | steel, double wall, leak proof lid, keeps cold 24h hot 12h, 7.5cm x 26cm, 380g

Typical before

Steel bottle 750ml green. Best quality. Double wall. Keeps cold 24h hot 12h. Buy now.

After

• SEO title: Green Insulated Steel Water Bottle, 750ml | Brand Name
• Meta description: A 750ml double-wall steel bottle with a leak-proof lid. Keeps drinks cold or hot for hours, with a lid that seals for your bag.
• Description: A 750ml bottle with a double-wall steel body, built for the commute, the gym bag and the long walk. The lid seals shut, so it travels upright or on its side. Cold drinks stay cold for up to 24 hours and hot drinks stay hot for up to 12, as stated by the supplier.
• Specs: Capacity 750ml, 7.5cm diameter, 26cm height, weight 380g, material stainless steel, colour green.

Note what the rewrite did not do. It did not add "BPA-free" or "dishwasher safe", because the source said neither. If you want those claims, you confirm them and they go in.

Titles and meta descriptions at scale

Search titles follow patterns that change by category. A fashion title leads with brand and product type; an electronics title leads with the model and key spec. Our product title SEO guide shows the formulas we apply, and our description templates by category show the structures behind the copy. Meta descriptions are written to roughly 150 characters and each one is unique, because duplicated meta text across hundreds of pages helps nobody.

SEO, accuracy and who owns the copy

Descriptions are written for the shopper first, with the search term placed where it reads naturally. We write unique copy per product rather than swapping a few words in a template, and we do not stuff keywords. Titles, meta descriptions and, where you ask for it, image alt text are written to the same voice guide so the product page is consistent from the search result onward.

Facts are taken only from your specs, supplier data or images. We do not add claims you cannot support, such as health, safety or performance statements, and we flag any claim that needs your sign-off. If your market uses its own spelling, we write in it: British, American or Australian English.

You own the copy once the project is paid. Revisions on a sample batch are included so the voice is settled before we run the full catalog. For structure by category, see the product description templates guide.

Pricing

Description writing is usually scoped as part of a catalog cleanup, since the data underneath the copy often needs fixing too. Starting prices:

Your fixed quote comes after we inspect your files and agree the scope, before work starts. See pricing and catalog cleanup.

Is this a fit?

It suits stores with hundreds of products, thin or copied descriptions, and no in-house writer. It also suits brands adding a new range that needs launch copy quickly.

If you have fifteen hero products and a strong sense of your voice, write them yourself or hire a copywriter; handcrafted storytelling for flagship items is not where this model is strongest. We are best at the long tail, where consistency and completeness matter more than flair.

Try the free 10-product sample, or request a fixed quote at /get-started.