Product content
Titles, descriptions, attributes and taxonomy.
- How products show up in ChatGPT, Google AI Overviews and PerplexityWhat ChatGPT, Google AI Overviews and Perplexity document about showing products, which data they read, crawler names, a store checklist, and what is hype.8 MIN READ
- A catalog data quality audit checklist you can copy and run todayA practical ecommerce catalog audit: field-by-field checks, spreadsheet formulas to find problems, severity ratings and a template to track fixes.6 MIN READ
- Designing product attributes and taxonomy for an ecommerce catalogHow to plan categories, attributes and filters for an online store: controlled values, worked examples for fashion and electronics, and common mistakes.6 MIN READ
- Product description templates by category, with filled examplesFill-in product description and title templates for fashion, electronics, beauty, home, jewellery and food, with length guidance and how to write them at scale.8 MIN READ
- Product title formulas that work for SEO, Google Shopping and marketplacesHow to write ecommerce product titles that rank and get clicked: formulas by category, length limits, what to leave out, and before and after examples.8 MIN READ
- SKU naming conventions that stay readable as your catalog growsHow to design SKUs for an ecommerce catalog: structure, length, characters to avoid, variant suffixes, with examples for apparel, electronics and home.6 MIN READ
- What is product information management (PIM), and does your store need one?What a PIM system stores, how it differs from spreadsheets and an ecommerce platform, when a store actually needs one and the alternative of a managed catalog.7 MIN READ
