WooCommerce products, variations built properly.

WooCommerce gives you plenty of freedom, which is exactly why catalog imports go wrong. Attributes, variations and categories can each be modelled three ways, and a file that imports without error can still produce a store that filters badly. We build the data to match how WooCommerce actually behaves.

What you get

• Simple, variable, grouped and external products created with correct types
• Variations with their own SKU, price, sale price, stock and image
• Attributes set up consistently, global where you want filtering and custom where you do not
• Category hierarchy built once and assigned correctly, plus tags
• Short and long descriptions written or cleaned to a consistent format
• Images matched by SKU or filename, with alt text and a designated gallery order
• SEO title and meta fields prepared for Yoast, Rank Math or your SEO plugin where you use one
• Tax class, shipping class, weight and dimensions set where your data has them, so shipping and tax rules apply correctly
• A QA report of everything changed or flagged

How it works

1. You send your files and tell us the store URL and any plugins in play.
2. We inspect the data and send a fixed quote, with a free 10-product sample if it is a fit.
3. Our AI engine does the mapping and writing at volume. A person reviews every output.
4. We import as drafts, ideally on staging, through a user you create for us. You review.
5. After your approval we publish, and give you the import files for your records.

WooCommerce details we plan around

Variable products

A variable product is a parent row plus one row per variation. In the native CSV, the parent has the type variable and each variation has the type variation with the parent's SKU in the Parent column. Variations only work when the parent declares the attributes with the "used for variations" flag. If the parent is missing, the variation rows import as orphans or fail.

Global versus custom attributes

Global attributes (Products, Attributes) create taxonomies such as pa_colour, which power layered navigation and filters. Custom attributes are local to a single product. In the CSV, the Attribute 1 global column controls this. We choose global for anything a shopper would filter on, and keep a controlled list of values so you do not end up with "Navy", "navy" and "Navy Blue" as three filter options.

Categories

Categories in the import file are written as a path separated by >, with several categories separated by commas. A typo in one level creates a new, duplicate branch. We agree the tree with you first, then validate every row against it.

Native importer or WP All Import

The native importer is free, built in and enough for most catalogs. WP All Import is a paid third-party plugin, useful for custom fields, recurring supplier feeds and conditional logic. We pick the lighter tool that fits and say so in the quote.

Hosting limits

Shared hosts commonly cap file upload size, PHP memory and script run time. Large imports hit those limits and stop partway. We chunk files to fit, and for catalogs with many images we load images from URLs in batches, so one slow image does not stall the run.

Backups and existing products

Before any production import we ask for a fresh backup, from your host or a backup plugin, so there is a clean way back. If the store already holds products, we match on SKU to update them rather than duplicate them, and we tell you which rows will create new products and which will change existing ones before we run anything. Messy existing data can be fixed first through catalog cleanup.

Pricing

Starting prices for catalog listing, per project. The fixed quote follows once we have seen your files. Full details are on /pricing.

Turnaround is from 48 hours for eligible projects; turnaround depends on scope, catalog complexity and the quality of the data and access we receive.

Is this a fit?

It suits stores with variable products, many attributes or a supplier file that does not match the WooCommerce template. It also suits anyone who has had an import stop at row 400 and does not want to debug PHP limits.

If you have a small, clean catalog of simple products, the native importer is quick and free. Our WooCommerce CSV import guide walks through it. If you plan to leave WooCommerce, see WooCommerce to Shopify migration.

Ask for the free 10-product sample or request a fixed quote. More on the wider service at bulk product upload.