Shopify SEO, fixed inside the catalog.

Shopify gives you good SEO defaults and then leaves the catalog work to you. The SEO title field defaults to the product name, the meta description is blank, the handle was typed in a hurry two years ago and the alt text is empty on 900 images.

We do that work at volume, with a person checking it. We do not do link building, PPC or theme development, and nothing here comes with a ranking promise.

What you get

• SEO titles and meta descriptions per product, collection and page, unique across the store
• Product titles reordered for how shoppers search
• Product descriptions rewritten where thin or duplicated, from your own source data
• Handle clean-up for products and collections, with a 301 redirect file for changes
• Alt text and descriptive file names for product images
• Spec data placed in metafields where your theme displays them, and standard fields (vendor, type, barcode) filled
• Tag and collection structure reviewed, with advice on what should be a collection
• A QA report with every change and every item we could not verify

How it works

1. You send a product and collection CSV export, or give us a staff account with limited access.
2. We audit and send a fixed quote and written delivery date.
3. The AI engine drafts changes; a person reviews each against your source data.
4. You approve a before and after file. Where useful, we apply a sample first.
5. We import through the staff account or hand over a CSV, with redirects.

Shopify specifics that matter

SEO fields and length

Each product, collection, page and blog post has a "Search engine listing" section with a page title and meta description. Left blank, Shopify falls back to the product title and the start of the description. Search engines truncate long titles and descriptions, so we write to roughly 60 and 155 characters rather than trust the fallback.

Handles and redirects

The handle is the URL slug. Editing it on a live product changes the address, which is how rankings get lost. In the product editor, Shopify offers to create a redirect when you change a handle. In bulk, URL redirects go in through Online Store, Navigation, URL redirects, or a CSV import of "Redirect from" and "Redirect to" columns. We always deliver that file. See the 301 redirect mapping guide.

The /collections/x/products/y path

Shopify serves a product at /products/handle and also at /collections/collection-handle/products/handle. Shopify's SEO overview says it adds canonical tags automatically to reduce duplicate content, and standard themes point the canonical at the plain product URL. We do not rewrite your theme. We check the canonical in your page source during the audit, and if collection-scoped URLs are being indexed or linked internally, we tell you and note what a developer should change.

Metafields for specs

Material, dimensions, care and compatibility belong in structured places, not buried in a paragraph. Metafields let your theme show them in a spec table and keep them consistent. We fill them in bulk; see importing metafields in bulk.

Alt text

Alt text is set per image on the product. Good alt text describes what is in the image: "Navy wool crew-neck jumper, front view." We write them from your product data and variant names.

Tags versus collections

Tags are a filter label. A collection is a page with its own URL, title, meta description and copy, so it can rank. When a tag represents something people search for ("linen shirts"), it is usually better as a collection. See Shopify collections, manual and automated.

Pricing

Catalog cleanup starts from:

Larger stores, and SEO work that includes rewriting descriptions, are quoted after we audit your catalog. The fixed quote comes before work starts. See pricing, the catalog cleanup service and the broader ecommerce SEO services page.

Is this a fit?

It suits Shopify stores with several hundred or more products and weak catalog data: supplier descriptions, no meta descriptions, inconsistent titles, a recent migration. It also suits stores that already have someone doing links and ads.

It does not suit you if you want a monthly SEO retainer with outreach and content strategy, or if you have a small store whose fields you can fix by hand in a few hours.

Try the free 10-product sample if the project is a fit, or request a fixed quote at /get-started.